Julie Ravn


Sune Gaardlykke

Head of Sales

Camilla Jensen

Project Manager

She’s in control… of us

As co-founder and CEO in /et al., her main responsibilities are strategic decisions and project management. As a CEO with a design mindset, she believes that the most important part of any project is the end-users. Thus, it is essential to be aware of any little emotions, interactions and needs and then translate this combined knowledge into a great product and a great business opportunity.

If you have a puzzle to solve, Julie is the one and only. She thrives in complicated concept development, and together with her team, she’ll create a unique symbiose between ideas and concrete knowledge about the target group – and make sure this results in new and innovative products.

Speaking of Julie…

In a very strong dialect that indicates that her hood definitely is Aarhus, Julie has a high use of sayings. But as the creative kind of girl she is, she prefers inventing her own sayings – who cares if it’s an apple or a banana a day that keeps the doctor away? Julie doesn’t. Nor does she care about orthography in mails. Mostly because Julie spells exactly like she speaks.

You can count on Sune!

As co-partner and Chief Financial Officer in /et al., Sune’s main focus is financials and sales. He has a broad understanding of Design Thinking and how it creates value for your business. Sune believes the highest value is created when we, in the design process, centralise the business of each client, focus on the end-users and use the most relevant technology. Doing so both minimises the development costs and increases the probability of success. Though he isn’t directly engaged in the projects, he helps to ensure that we always focus on your business, maximising the Return of Investment – just because he’s an economic genius.

He’s all about the money

Sune is a talker, and he prefers to talk about money. Actually his passion for money is almost too much, and he is so fond of Børsen that they should consider giving him a sponsorship. And if they do, Sune can easily make something cool in Excel explaining why it would be profitable.

No project is too complicated…

Camilla is our sharp project manager who knows how to put together the right team and plan the right process to solve your next challenge. With a background in design thinking, she is a talented process woman, but also has a keen eye for quality in the final product. This combination is one of the reasons why Camilla is a strong player to have on your team. Furthermore, Camilla is our eternal optimist who sees all digital tasks as her next exciting challenge! So, don’t be afraid to send complex projects her way, she will find a way to solve them.

When Camilla gets the wand out

When Camilla isn’t busy managing our projects, she dreams herself away to a world of wands and Quidditch – truth be told, she is the biggest Harry Potter fan we have met so fare. At times, we doubt whether she realizes that it’s just a fictional story and that she is in fact not a muggle for whom the magical world is hidden.

Henrikke Kylén

Senior Designer

Sali Hayek

UX Designer

Stine Dorner


Visual and a lot of wow!

Henrikke is a modern graphic designer with a nordic minimalist style combined with a use of bold colours – so bold even Andy Warhol would get jealous. On that account, her work is characterised by being both simple and innovative. The link between graphic design and UX means that Henrikke design layouts with the context and the customer needs and wishes as a starting point. Also, Henrikke uses this context-based approach as a creative possibility where the diversity of her work is rooted in the curiosity and joy she gets from designing something unique for a unique context.

Say “Cheese”!

Henrikke has an extremely close relationship with cheese, and you will never hear her say “there’s too much cheese on my food”. We have actually seen her eat old cheese leftovers from a toaster! That’s why an ideal sunday would be a table with lots of cheese and “Say Yes to the Dress” on the TV.

An eye for aesthetic

Sali’s attention is often focused on creating concepts that appeal to the aesthetic satisfaction. This does not mean that she does not consider the interaction but that she looks at it from a different perspective. She is detail-oriented during the whole process, especially when it comes to the users, who, she believes, always should be in the center. In the design process, she selects and explores the minor user insights which actually have significant importance. Her starting point is how the experience is made aesthetic, appealing and how the users are left with an interaction they will remember.

Arigathanks gozaimuch

Sali’s a child of the internet. Thus, her humor is practically based on the latest viral memes. Therefore, you will often see her laugh at something on her smartphone or refer to something no one else understands. She is also trying to learn Japanese. So if you hear her say “seeyanara”, it is only partially a meme-reference.

Fascinated by people

Stine is fascinated by people and the way they think and see the world. She loves learning about and from people and sees the in-depth understanding of the user as essential for a good design. Stine is particularly interested in the users’ understanding of technology, and she is focused on the aesthetic interaction and how this interaction is perceived and influences the users as well as the culture it describes.

Ouch, that’s hot!

Stine is one of the few persons who do not understand the intensive fight for coffee in the afternoon. Despite her love for the taste of coffee, she does not drink hot beverages… at all.  Talking about coffee on the other hand, that, she does not turn down and together with her wide interests in everything from music, dinosaurs, plants, RuPauls Drag Race to WOW, she can easily find something to talk about.

Kasper Gersling

UX Designer

Ditte Jørgensen

UI Designer

Thomas Blaabjerg

UX Designer

An expert in interaction and…

Kasper is an expert on how people interact with digital platforms. He has a special ability to strengthen usability and to discover new possibilities from the way users interact. With a context-oriented and experimental approach when designing, Kasper creates customer journeys, conducts user tests and develop koncepts that ensure fantastic product-experiences for the target group.

Extreme sport amateur

Even though Kasper loves to sit in his office chair at his computer, he also often sits on the mountain bike. He’s not on it for very long, though, since the number of crashes is continuously growing and can no longer be counted on two hands. Although this year’s goal is fewer crashes, it doesn’t match his intention of faster, higher and more extreme rides in the future. We just have to wait and see how it ends.

The visual and creative spirit…

Ditte’s a creative and modern UI designer, who in addition to designing beautiful websites, systems and apps, also designs logos and icons. As a matter of fact, she takes on almost any challenge when it comes to User Interface Design. Ditte is a perfect balance of both graphical design and UX, she’s always 100 % passionate about the end-product, and in co-creation with the customers she put herself in their place to fully understand their needs and requests.

Ditte loves a good challenge, and she constantly broaden her horisont when it comes to new, visual presentations

They call her the soda-monster

Ditte has an extraordinary sweet tooth, and she just loooves Coca Cola and has, to this day, not been able to ignore her cravings for the tasty stuff. For her, a perfect Sunday would be a Coca Cola accompanied by the TV-show Toppen af Poppen – so the next you invite her to a meeting, make sure to have an ice-cold Coca Cola ready at hand.

Crushes all problems

Thomas is our problem crusher who knows that with the right process there is a solution to both big and small problems. Through thorough user research, tests and several iterations with the end user, Thomas reaches a deep understanding of the problem and knows how to turn it in to new digital concepts.

A real “passionist”

AeroPress, comics should only be with American superheroes, you can never have to many sneakers and late night binge-sissions of food videos is never a waste of time. So, if you are not careful, design isn’t the only thing Thomas can talk about for hours.

Anine Hansen

UI Designer

Sissel Raahede

UI Designer

Maria Poulsen

UX Designer

Shapes, colors, expresses, associates and creates wholes

Anine is our illustrator who uses her fantastic abilities to create graphic elements, mock-ups and prototypes which all contributs to the final user experience. With a background in digital design and 12 years of passion, Anine is a strong profil who knows how to mix UX and UX in just the right way to lift the product to the next level.

That’s just “lejfi”

Anine is born and raised in O’ense, but her dialect only surfaces if she becomes “galho’et” or tries to imitate “Sma’ermanden” – and then anything can happen. So, if you are also from Fyn, then Anine is the one to talk to.

Nudging through user knowledge

Sissel knows her programs and that makes her great at designing all kinds of elements such as illustrations, logos and figures. The fact that she always takes her starting point in the human relation and context between user and screen makes her no ordinary UI designer. Sissel’s designs is characterized by her love for user understanding. Here she ventures deep into the user’s feelings, preferences, and patterns for what trickers them visually. She uses this knowledge to design solutions that makes the users move and feel what she intended with the design.

Breathe in breathe out

Don’t get scared if Sissel out of the blue makes a yoga stretch or two. Sissel is often seen in some kind of groovy move during the workday. This comes from her passion of yoga and movement and it’s hard for her to resist the temptation to express herself through all kinds of small gestures and rhythmic movements. Especially if it’s to the tunes of a couple of 80’s hits.

Creates balance with clear lines

Maria is our detail shark; nothing goes by her nose. With focus on detail she works with number of clicks, navigation flow, patterns of movement, feedback and color consistency. She is a fan of clear esthetic lines, in fact so much that she notices all elements that creates unbalance. For Maria, there is nothing as a good as a user experience where interaction between user and media unites. That’s why we with certainty can say; Maria gets your digital image in balance.

Fresh out of the box

Maria is a huge sneakers enthusiast! She doesn’t know the number for how many sneakers, kicks or trainers she owns, but they are all stacked in rows and heaps in their original boxes. She is the type of person who takes the shoebox with her home no matter how little space there is left in the suitcase. It’s important that her shoes are always as “fresh out of the box” clean as possible, this is also why she has invested in just the right equipment to keep her shoes nice and clean.

Natasja Jensen

Head of Social Media

Designing language we all get

Natasja is our language wizard. With her extensive knowledge of digital design and passion for communication she is the head of our social media. She works by the mantra; know your target group to create value for them. That’s why Natasja always spends time on user research before she gets to it behind the screen. What are you waiting for? Follow Natasja’s cool posts on LinkedIn or Insta #followus

Do you hear her sing…

Natasja loves music that is at least 10 years old and preferably from the 90s – that’s why you rarely sees her listening to the radio and why she has no clue whether 6IX9INE is an artist or an airplane number. Instead she knows all the lyrics and music video choreographies to Britney’s songs which she likes to perform at home by the bathroom mirror. Furthermore she is the self-appointed queen of music quizzes as long as it contains songs from the boogie list #It’snatasjabitch.

We Like

  • Serious creativity
  • Cake
  • Challenging the norm
  • Involving clients in our process
  • Our yearly Christmas party
  • Each other
  • People who click on the bulb
  • Thin coffee
  • Boring designs
  • Peopleless products
  • Danish winter
  • Danish summer
  • Each other
  • People who don’t click on the bulb

We do hard work

We get out of the building

We do have fun

We eat cake

We have happy people

We love tech