Julie Ravn


Sune Gaardlykke


Henrikke Kylén

UI Designer

She’s in control… of us

As co-founder and CEO in /et al., her main responsibilities are strategic decisions and project management. As a CEO with a design mindset, she believes that the most important part of any project is the end-users. Thus, it is essential to be aware of any little emotions, interactions and needs and then translate this combined knowledge into a great product and a great business opportunity.

If you have a puzzle to solve, Julie is the one and only. She thrives in complicated concept development, and together with her team, she’ll create a unique symbiose between ideas and concrete knowledge about the target group – and make sure this results in new and innovative products.

Speaking of Julie…

In a very strong dialect that indicates that her hood definitely is Aarhus, Julie has a high use of sayings. But as the creative kind of girl she is, she prefers inventing her own sayings – who cares if it’s an apple or a banana a day that keeps the doctor away? Julie doesn’t. Nor does she care about orthography in mails. Mostly because Julie spells exactly like she speaks.

You can count on Sune!

As co-partner and Chief Financial Officer in /et al., Sune’s main focus is financials and sales. He has a broad understanding of Design Thinking and how it creates value for your business. Sune believes the highest value is created when we, in the design process, centralise the business of each client, focus on the end-users and use the most relevant technology. Doing so both minimises the development costs and increases the probability of success. Though he isn’t directly engaged in the projects, he helps to ensure that we always focus on your business, maximising the Return of Investment – just because he’s an economic genius.

He’s all about the money

Sune is a talker, and he prefers to talk about money. Actually his passion for money is almost too much, and he is so fond of Børsen that they should consider giving him a sponsorship. And if they do, Sune can easily make something cool in Excel explaining why it would be profitable.

Visual and a lot of wow!

Henrikke is a modern graphic designer with a nordic minimalist style combined with a use of bold colours – so bold even Andy Warhol would get jealous. On that account, her work is characterised by being both simple and innovative. The link between graphic design and UX means that Henrikke design layouts with the context and the customer needs and wishes as a starting point. Also, Henrikke uses this context-based approach as a creative possibility where the diversity of her work is rooted in the curiosity and joy she gets from designing something unique for a unique context.

Say “Cheese”!

Henrikke has an extremely close relationship with cheese, and you will never hear her say “there’s too much cheese on my food”. We have actually seen her eat old cheese leftovers from a toaster! That’s why an ideal sunday would be a table with lots of cheese and “Say Yes to the Dress” on the TV.

Joel Mester

Design Thinking consultant

Sali Hayek

Design Thinking consultant

Stine Dorner

Design Thinking consultant

Make thoughts come true

Joel is particularly interested in externalisation. In other words, expressing thoughts on paper. Externalisation is both creating sketches, plans and mock-ups, and how these are used to manifest the ideas and thoughts that arises during a design process. This is used as a tool for user involvement and to communicate the ideas that might arise. Do you have a good idea? Then come by the office, and he will start sketching right away.

Lord of the geeks

Joel is a fantasy and comic book geek. You cannot find anything he has not read, played or seen. If you want to discuss the difference between a dragon and a Wyvern, or just battle in Lord of the Rings history, then Joel is the go-to guy. You can also come by the office and see who can name the most superheroes. Just a heads up: You are going to lose.

An eye for aesthetic

Sali’s attention is often focused on creating concepts that appeal to the aesthetic satisfaction. This does not mean that she does not consider the interaction but that she looks at it from a different perspective. She is detail-oriented during the whole process, especially when it comes to the users, who, she believes, always should be in the center. In the design process, she selects and explores the minor user insights which actually have significant importance. Her starting point is how the experience is made aesthetic, appealing and how the users are left with an interaction they will remember.

Arigathanks gozaimuch

Sali’s a child of the internet. Thus, her humor is practically based on the latest viral memes. Therefore, you will often see her laugh at something on her smartphone or refer to something no one else understands. She is also trying to learn Japanese. So if you hear her say “seeyanara”, it is only partially a meme-reference.

Fascinated by people

Stine is fascinated by people and the way they think and see the world. She loves learning about and from people and sees the in-depth understanding of the user as essential for a good design. Stine is particularly interested in the users’ understanding of technology, and she is focused on the aesthetic interaction and how this interaction is perceived and influences the users as well as the culture it describes.

Ouch, that’s hot!

Stine is one of the few persons who do not understand the intensive fight for coffee in the afternoon. Despite her love for the taste of coffee, she does not drink hot beverages… at all.  Talking about coffee on the other hand, that, she does not turn down and together with her wide interests in everything from music, dinosaurs, plants, RuPauls Drag Race to WOW, she can easily find something to talk about.

Kasper Gersling

Design Thinking consultant

Ditte Jørgensen

UI Designer

An expert in interaction and…

Kasper is an expert on how people interact with digital platforms. He has a special ability to strengthen usability and to discover new possibilities from the way users interact. With a context-oriented and experimental approach when designing, Kasper creates customer journeys, conducts user tests and develop koncepts that ensure fantastic product-experiences for the target group.

Extreme sport amateur

Even though Kasper loves to sit in his office chair at his computer, he also often sits on the mountain bike. He’s not on it for very long, though, since the number of crashes is continuously growing and can no longer be counted on two hands. Although this year’s goal is fewer crashes, it doesn’t match his intention of faster, higher and more extreme rides in the future. We just have to wait and see how it ends.

The visual and creative spirit…

Ditte’s a creative and modern UI designer, who in addition to designing beautiful websites, systems and apps, also designs logos and icons. As a matter of fact, she takes on almost any challenge when it comes to User Interface Design. Ditte is a perfect balance of both graphical design and UX, she’s always 100 % passionate about the end-product, and in co-creation with the customers she put herself in their place to fully understand their needs and requests.

Ditte loves a good challenge, and she constantly broaden her horisont when it comes to new, visual presentations

They call her the soda-monster

Ditte has an extraordinary sweet tooth, and she just loooves Coca Cola and has, to this day, not been able to ignore her cravings for the tasty stuff. For her, a perfect Sunday would be a Coca Cola accompanied by the TV-show Toppen af Poppen – so the next you invite her to a meeting, make sure to have an ice-cold Coca Cola ready at hand.

We Like

  • Serious creativity
  • Cake
  • Challenging the norm
  • Involving clients in our process
  • Our yearly Christmas party
  • Each other
  • People who click on the bulb
  • Thin coffee
  • Boring designs
  • Peopleless products
  • Danish winter
  • Danish summer
  • Each other
  • People who don’t click on the bulb

We do hard work

We get out of the building

We do have fun

Mock-up monday

We have happy people

We get things done