These are the words we live by
Not two clients, products or processes are the same.
At /et al., we treat your project as being unique. We’re curious, open minded and analytical when it comes to your business. We collect important insights before we even start to think about designing. That’s how we ensure the best output for you – every time.
A second opinion can be just the thing you need to proceed when you’re stuck. That’s why we’re named /et al. which means “and others”. We’re specialists in looking at your challenge from a different view, asking questions that give a deeper understanding and find solutions.
/et al. was founded by three young students with a mission. Today, most of our employees are still students – and they kick ass. Our employees are the proof that the youth possess bright minds, huge potential and are eager to show it. Give us a call and see for yourself.
Many people believe that a great design pops out of the blue like pure magic. It would be nice if that was true, but, at /et al., we know that’s not quite the case. No, the secret to a great design is to test early and often. Only a continuous adjustment based on user insights will lead to a great design.
Our design method
You are unique and so is your design process which is never as linear as portrayed in a model. The only certain thing is that we start with insights and end up with a prototype. But what happens in between is always something we define closely together with you:
Get enlightened; click through our wheel.
Research, research and more research is an essential step that goes before any good design. We always put in a lot of effort to get to know your business and your customers. Through interviews, field studies and existing data we collect important insights that we use throughout the entire design process.
What’s your problem? Don’t worry, we’re not looking for trouble. But by asking a lot of questions, we can work our way into the very essence of your challenges. When we reach it, we’ll agree on how to accommodate it and form a vision that’ll be the guideline for the following design process.
We’ll help you become innovative because one good idea is all it takes… but often it takes a lot of ideas to reach that one, good idea. That’s why we have a whole catalogue of proven techniques for ideation. Everything from a short and effective brainstorm around the table to an all-day workshop.
When transforming an abstract idea into a tangible prototype, new aspects emerge that you probably hadn’t thought about. Whether it’s simple drafts on paper or detailed, interactive mock-ups, you will discover something new about your product. This is why we love prototyping.
Your customers are always right – that’s why we always ask them. A design might look great but the user experience is crucial. We test early and often – both big and small scale. Through many iterations that reveal the good and bad stuff, we’re able to stay on the right track throughout the process.
It’s done – the tests are successful, your customers love it, and /et al.’s work is done. But don’t worry! We have plenty of skilled collaborators who can help you take the last steps from prototype to fully implemented product.